On Saturday, Josip Drmić, striker for Premier League side Norwich City scored a hat trick in a pre-season match against Luton. On Sunday, the same man released his debut single. What did you achieve this weekend?
You always wonder what footballers might get up to in the brief time they have off in the summer and all the money they have to play with. Josip Drmić – who recently moved to Norwich City – decided to drop a hot summer single, complete with a music video shot on the sun-drenched beaches of Croatia.
The song is paint-by-numbers house music, featuring some absolutely classic ‘summer-anthem’ tropes: a tropical island beach; a beautiful woman; the concept of being hopelessly in love. To Drmić’s credit, he nails his opening verse, which he raps with the help of some heavy autotune. His accent also seems to make the fairly uninspiring lyrics sound much much sexier. “I love her hips when she moves right, I’m addicted to you like”. Naturally this all builds towards the moment everyone’s been waiting for. Cue a closeup on said beautiful woman, whose lips mouth the words “There Is No Tomorrow” in true Eurovision fashion. All that is left to do is for producer Chekaa to hit the party button and bring out the flutes. It’s a huge success: it fits that key house criteria of taking a meaningless lyrics and basing the entire song on it. Of course, as long as the lyric vaguely translates as ‘live for the moment’, you’re on to a winner, and Josip Drmić certainly is.
The bridge is perhaps the finest element of this whopper of a song. The lyrics “she so bad bad bad bad bad… It’s a fact fact fact fact fact” really are visionary, and Drmić isn’t even the one singing them. There’s a random kid playing a flute as well. Not entirely sure why. Perhaps he is the prospective offspring of these star-crossed lovers?
You certainly have to fancy yourself quite a lot to have the audacity to drop this, especially when moving to a new club, and of that there is no doubt: Drmić struts about the place with an arrogance. He is sure that he has just dropped the sound of the summer. “I just want to introduce my face. I’m a man with no time to waste”. He’s certainly introduced himself alright. One can only imagine what the rest of his teammates are now saying in training.
Good luck to the Norwich fans in trying to form a terrace chant out of this one.